We were thought this pretty neat trick regarding creative strategies. Like what we as designers, directors and consultants always think about is : HOW TO SOLVE THE BRIEF??
So in this case, Clive my lecturer taught us that we'd have to base our designs, strategies and ideas on a well based PROPOSITION.
He mentions that he and a Creative Director(CD) from Wunderman's in London suggested the 3 Box Strategy.
You'd have to think of your consumers, brand truths and apply to your brief. Though, there's more to it than that. ;)
Hilmi Ramlan: iPhone
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